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The History and Evolution of SYNSEO
Like most really good applications SYNSEO
started out as an internal piece of software created and used to track a very
large website marketing campaign. We were working on several projects at the
same time, and most of them were relatively small, just five or ten pages in
the entire site. A few of them were larger, as much as four hundred pages, and
three of them were very large.
The big three sites had nearly 100,000 pages
combined. With all of these projects we ran into the same problems. We were
trying to keep track of our results, our projects, and our little to-do lists in
spreadsheets. The more we worked with it, the better it got, and eventually,
SYNSEO was born.
One of the most intriguing aspects of the application is the
SEO Wizard. We wanted to create a wizard that actually helped small business
owners, without presenting a false hope for big site owners, or insulting search
engine optimization professionals. The wizard can greatly help a small
landscaping company, real estate agent, or manufacturing company, but it alone,
will not be enough to rank you in the top ten for "hotels in Florida". For a
term that competitive, you're going to need the services of an SEO professional.
So how
do we bridge the gap?
By creating a wizard, and tool set, that is exceptionally
efficient for small site owners, and a set of enterprise level tools, along with
real world advertising and marketing analysis and how to guides to bridge the
gap.
We call this Madison Avenue marketing meets Search Engine Optimization.
The software delivers more than just advice on what to do, we tell you how to do
it. The sequence of events that leads to quality content, effective
audience targeting and effective advertising or themes based on the audience
target. We also show you with examples how a page should be constructed to
draw the visitor's eyes towards the area of the site that is most important to
your bottom line conversion effort.
This is the Synergy aspect of SYNSEO.
To be highly successful, you must incorporate your message (the artistic as well
as psychological) into the mathematical aspects of SEO. If these two pieces do
not operate in harmony, a website can never reach its full potential.
With SYNSEO we strive to
help you build a real synergy between SEO, and on page marketing. When you
subscribe to SYNSEOs software services you'll get real world examples to help
you create web pages that actually increase conversions. These templates are
marked up to show you exactly what is done to help lead the visitors eye to the
most important part of your web page. We call it Madison ave. meets search
engine optimization. |
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